Look no further than Salesforce’s publicly available brand center (built on BEAM) for an example of this idea in action ![]() That means leaning into re-imagining guidelines into content that can educate, inspire and help different groups of individuals get stuff done. The technology to house and provide access to your brand assets is relatively simple, but leading branders understand that the strongest brands are dynamic and must be humanized to engage, inspire, and move people.īrands come to life through storytelling and there is a growing consensus that if we have an ambition for all of our employees to understand and live the brand then we must do better than providing a static, text heavy, PDF technical document. BEAM is a BAM, but with the secret ingredient of E which stands for Engagement. Today, you know you need a dynamic, branded experience where your employees, partners, and other stakeholders go to find brand assets, get smart and source dynamic resources.īEAM ( Brand Engagement & Asset Management) is the dynamic brand asset management (BAM) choice for leading US and global companies, with almost 1,000,000 combined registered users. In the past, you chose off-the-shelf, brand in-a-box platforms. The overall effect was immersive, as if I really had fallen into a vortex of space and time.Ask yourself a basic question: Do I need a software or a partner? How you answer has everything to do with your stakeholder experience. In "The Infinite Crystal Universe," the music was ethereal and sparse, seeming to swell when the lights did. In each area of teamLab Planets, like its sister exhibition, there was also unique music playing, helping to communicate each exhibit's story. ![]() Guests walk barefoot up an incline in the gently cascading water leading to a sparsely lit (actual) waterfall to begin their journey.Įventually I found myself at the border of a space filled with matrices of suspended LED lights very similar to the Crystal World of teamLab Borderless, only this time the scale was much grander less a world, and more a universe in itself. And like teamLab Borderless, the museum begins with a dark corridor, only this time, the corridor was filled with running ankle-deep water. Upon entering the museum, all guests were asked to remove their shoes and socks (which can be stored in provided lockers). I started with a visit to MORI Building DIGITAL ART MUSEUM: teamLab Borderless, which has a permanent location in Odaiba's Palette Town entertainment complex just under a giant ferris wheel. teamLab BorderlessĪfter seeing visitors' photos on Instagram - where images from the exhibitions have made them a social media hit over the last two years - I was very excited to experience both for myself. ![]() teamLab Planets, in Toyosu, explores the concept of "Body Immersive" - the massive artworks are on such a scale that the boundary between the body and art is blurred, and people become completely immersed in the art. ![]() teamLab Borderless, located in Odaiba, is made up of artworks that form one borderless world: the works move between rooms, communicating with and even influencing each other. In the last two years, teamLab has created two new museum experiences in Tokyo that have both become wildly popular. After nearly two decades of experimenting in the realm of interactive three-dimensional digital art, the Tokyo-based art collective - a collaborative band of artists, programmers, engineers, CG animators, mathematicians and architects - has brought new life to the way we experience art, and indeed museums themselves. That expectation of silent contemplation that somehow leaves you more drained than edified.Īt worst, an art museum can sometimes feel like literally watching paint dry.īut what would it be like if a museum was an immersive experience in itself?Ī group by the name teamLab has an answer for that. Abstract scrawlings that just don't seem to want to be understood.
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